Professor
Department of Finance
Licheng Sun
2168 CONSTANT HALL
NORFOLK, 23529
Ph.D. in Finance, University of Georgia, (2002)
Expertise
Articles
- Liang, Q., Najand, M. S., Selover, D. D. and Sun, L. Retail Trading around Earnings Announcements: Evidence from Robinhood Traders . Journal of Behavioral Finance.
- Chen, C., Stivers, C. and Sun, L. Short-term Momentum and Reversals, Turnover, and a Stock’s Price-to-52-week-High Ratio. Journal of Empirical Finance.
- Chen, C., Liang, Q., Stivers, C. and Sun, L. Short Selling and the Pricing of PIN Information Risk. Journal of Financial Markets.
- Liang, Q. and Sun, L. A Closer Look at the Substitution Effects between Retail Trading and National Lotteries . Finance Research Letters.
- Yousefi, Najand, M. S. and Sun, L. The Flow-Performance Puzzle: Insights from Passive and Active ETFs. Accounting and Finance.
- Zhu, Z. and Sun, L. When Buffett Meets Bollinger: An Integrated Approach to Fundamental and Technical Analysis. Accounting and Finance.
- Stivers, C., Sun, L. and Saha, S. (2023). Abnormal stock returns and shorting around securities class action lawsuits: The role of pre-filing news releases. Journal of Financial Markets.
- Zhu, Z., Sun, L. and Chen, M. (2023). Fundamental Strength and the 52-Week High Anchoring Effect. Review of Quantitative Finance and Accounting 60 , pp. 1515–1542.
- Zhu, Z. and Sun, L. (2023). Economic Policy Uncertainty and Short-term Reversals. Journal of Financial Research.
- Shen, J., Najand, M. S., Sun, L. and Griffith, J. M. (2023). Predicting Stock and Bond Market Returns with Emotions: Evidence from Futures Markets. Journal of Behavioral Finance 24 (3) , pp. 333-344.
- Connolly, B., Stivers, C. and Sun, L. (2022). Stock Returns and Inflation Shocks in Weaker Economic Times. Financial Management 51 (3) , pp. 827-867.
- Zhu, Z., Sun, L., Tu, J. and Ji, Q. (2022). Oil Price Shocks and Stock Market Anomalies. Financial Management 51 (2) , pp. 573-612.
- Zhu, Z., Sun, L. and Stivers, C. (2021). Price Anchors and Short-Term Reversals. Financial Management 50 (2) , pp. 425-454.
- Zhu, Z., Sun, L. and Tu, J. (2021). Earnings Momentum Meets Short-Term Return Reversal. Accounting and Finance 61 (S1) , pp. 2379-2405.
- Zhu, Z., Sun, L. and Yung, K. (2020). Fundamental Strength Strategy: The Role of Investor Sentiment versus Limits to Arbitrage. International Review of Financial Analysis 71.
- Zhu, Z., Ji, Q., Sun, L. and Zhai, P. (2020). Oil Price Shocks, Investor Sentiment, and Asset Pricing Anomalies in the Oil and Gas Industry. International Review of Financial Analysis 70.
- Sun, L., Zhu, Z., Yung, K. and Chen, M. (2020). Limited Investor Attention, Relative Fundamental Strength, and the Cross-Section of Stock Returns. British Accounting Review 52.
- Sun, L., Zhu, Z., Tu, J. and Xinrui, D. (2019). Momentum and Reversal: The Role of Short-Selling. Journal of Economic Dynamics and Control 104 , pp. 95-110.
- Sun, L., Zhu, Z. and Chen, M. (2019). Fundamental Strength and Short-Term Return Reversal. Journal of Empirical Finance 52 , pp. 22-39.
- Sun, L., Meng, L. and Najand, M. S. (2017). The Role of U.S. Market on International Risk-Return Tradeoff Relations. Financial Review 52 (3) , pp. 499-526.
- Sun, L., Najand, M. S. and Shen, J. (2016). Stock Return Predictability and Investor Sentiment: A High-Frequency Perspective. Journal of Banking and Finance 73 , pp. 147-164.
- Sun, L. and Stivers, C. T. (2016). Mitigating Estimation Risk in Asset Allocation: Diagonal Models Versus 1/N Diversification. The Financial Review 51 (3) , pp. 403-433.
- Sun, L. and Stivers, C. (2013). Returns and Option Activity over the Option-Expiration Week for S&P 100 Stocks. Journal of Banking and Finance 37 (11) , pp. 4226–4240.
- Sun, L. and Stivers, C. (2013). Market Cycles and the Performance of Relative-Strength Strategies. Financial Management 42 (2) , pp. 263–290.
- Sun, L., Stivers, C. and Kongera, A. (2013). Stock Strategies with the January Barometer and the Yield Curve. Journal of Investment Management 11 (1) , pp. 32-49.
- Sun, L. and Stivers, C. (2010). Cross-sectional Return Dispersion and Time-Variation in Value and Momentum Premiums. Journal of Financial and Quantitative Analysis 45 (4) , pp. 987-1014.
- Sun, L., Stivers, C. and Sun, Y. (2009). The Other January Effect: International, Style, and Subperiod Evidence. Journal of Financial Markets 12 (3) , pp. 521-546.
- Sun, L., Connolly , B. and Stivers, C. (2007). Commonality in the time-variation of stock–stock and stock–bond return comovements. Journal of Financial Markets 10 (2) , pp. 192-218.
- Sun, L. and Boscaljon, B. (2006). A Simple Portfolio Insurance Strategy for Retirement Investing. Journal of Financial Service Professionals 60 (5) , pp. 60-65.
- Sun, L. (2005). Regime Shifts in Interest Rate Volatility. Journal of Empirical Finance 12 , pp. 418-434.
- Sun, L., Connolly , B. and Stivers, C. (2005). Stock Market Uncertainty and the Stock-Bond Return Relation. Journal of Financial and Quantitative Analysis 40 (1) , pp. 161-194.
- Sun, L. (2003). Nonlinear Drift and Stochastic Volatility: An Empirical Investigation of Short-Term Interest Rate Models. Journal of Financial Research 26 (3) , pp. 389-404.
Presentations
- Sun, L. and Liang, Q. (October , 2024). A Closer Look at the Substitution Effects between Retail Trading and National Lotteries Paper Financial Management Association 2024 Annual Meetings Dallas, TX.
- Sun, L., Chen, C., Stivers, C. and Liang, Q. (October , 2024). Short Selling and the Pricing of PIN Information Risk Paper Financial Management Association 2024 Annual Meetings Dallas, TX.
- Shafaati, M. and Sun, L. (October , 2023). Reference Point Prices, Tail Risks, and Risk-Neutral Skewness: Evidence from the Cross-Section of Equity Options Paper Financial Management Association Annual Meetings Chicago, IL.
- Sun, L., Najand, M. S., Selover, D. D. and Liang, Q. (October , 2023). Retail Trading around Earnings Announcements: Evidence from Robinhood Traders Paper Financial Management Association Annual Meetings Chicago, IL.
- Sun, L. and Liang, Q. (November , 2022). Retail Trading around Earnings Announcements: Evidence from Robinhood Traders Paper Southern Finance Association Conference 2022 Key West, FL.
- Sun, L., Chen, C. and Stivers, C. T. (October , 2022). Short-term Relative-strength strategies and turnover with a stock's price-to-52-week-high: It's all about the winners Paper Financial Management Association Annual Meetings Atlanta, GA.
- Sun, L. (October 22, 2021). When Do Investors Know? Security Class Action Lawsuits, Short Selling, and Pre-filing News Releases Paper Financial Management Association Annual Meetings Denver, CO.
- Sun, L. (October 12, 2018). Information Percolation, the 52-Week High, and Short-term Reversal in Stock Returns? Paper Financial Management Association Annual Meetings San Diego.
- Sun, L. (October 12, 2018). Noise Trading, Slow Diffusion of Information, and Short-term Reversals: A Fundamental Analysis Approach Paper Financial Management Association Annual Meetings San Diego.
- Sun, L. (June , 2018). Noise Trading, Slow Diffusion of Information, and Short-term Reversals: A Fundamental Analysis Approach Paper Greater China Area Finance Conference Xiamen, China.
- Sun, L. and Stivers, C. (October 16, 2015). Learning from Data: How to Design Portfolio Strategies That Can Beat the 1/N Naive Diversification? Paper Financial Management Association Annual Meetings Orlando, FL.
- Sun, L. (October 16, 2014). The Role of Conditioning Information in Portfolio Selection Paper Financial Management Association Annual Meeting 2014 Nashville, TN.
- Sun, L. (October , 2012). New Evidence on Short-Term Reversals in Monthly Stock Returns Paper Financial Management Association Annual Meetings Atlanta, GA.
- Sun, L. (October , 2011). Stock Returns and Option Activity over the Option-Expiration Week for S&P 100 Stocks Paper Financial Management Association Annual Meetings Denver, CO.
- Sun, L. (October , 2010). Momentum with Regime-Switching in Mean Returns Paper Financial Management Association Annual Meetings New York, NY.
- Sun, L. (October , 2008). The Other January Effect: International, Style, and Subperiod Evidence Paper Financial Management Association Annual Meetings Dallas, TX.
- Sun, L. (October , 2007). Stock Return Predictability under Regime Switches and Model Uncertainty Paper Financial Management Association annual meetings Orlando, FL.
- Sun, L. (October , 2005). Momentum Profits with Regime Shifts in Stock Returns Paper Financial Management Association annual meetings Chicago, IL.
- Sun, L. (October , 2003). Implied Volatility and the Changing Correlation of European Stock and Bond Returns Paper Financial Management Association Annual Meetings Denver, CO.
- Sun, L. (October , 2003). Regime Shifts in Interest Rate Volatility Paper Financial Management Association Annual Meetings Denver, CO.
- Sun, L. (October , 2002). Stock Market Uncertainty and the Stock-Bond Return Relation Paper American Finance Association Annual Meetings Park City, UT.
- Sun, L. (October , 2002). Stock Market Uncertainty and the Stock-Bond Return Relation Paper Financial Management Association Annual Meetings San Antonio, TX.
- Sun, L. (October , 2001). Nonlinear Drift and Stochastic Volatility: An Empirical Investigation of Short-Term Interest Rate Models Paper Financial Management Association Annual Meetings Toronto, Canada.
- 2024: SSRN's Top Ten download list for: Behavioral & Experimental Finance eJournal, DecisionSciRN: Stock Market Decision-Making (Sub-Topic), ERN: Efficient Market Hypothesis Models (Topic), FEN: Behavioral Finance (Topic) and Microeconomics: General Equilibrium & Disequilibrium Models of Financial Markets eJournal., SSRN.com
- 2023: SSRN's Top Ten download list for: FinPlanRN: Other Consumer Behavioral Finance (Topic) and Household Finance eJournal. , SSRN.com
- 2022: SSRN Top 10 Downloaded Paper, SSRN.com
- 2022: EV Williams Research Fellow, 91ÖÆƬ³§
- 2019: Best Paper Award, International Conference on Energy Finance (2019)
- 2018: Semi-finalist for Best Paper in Investments, Financial Management Association
- 2018: Semi-finalist for Best Paper in Investments, Financial Management Association
- 2018: SSRN Top 10 Downloaded Paper, SSRN.com
- 2017: EV Williams Research Fellow, 91ÖÆƬ³§
- 2017: SSRN Top 10% Author, SSRN.com
- 2015: SSRN Top 10 Downloads in Behavioral Finance, SSRN.com
- 2015: Semi-finalist for Best Paper in Investments, Financial Management Association
- 2011: Semi-finalist for Best Paper in Risk Management, Financial Management Association
- 2002: Best Paper in Investments, Financial Management Association